“Click Click Ping* Shopping done! Since the onset of the pandemic, the online world has become an integral part of our daily lives. Because of this the eCommerce industry has witnessed tremendous growth. Online shopping is the new norm.
Halfway through 2023 we know that this trend is here to stay. The business owners need to keep themselves updated with the latest design elements & trends to stay relevant and competitive in the dynamic market.
Here are the top 5 sensational & innovative design trends dominating 2023 that you need to know for survival.
1. Augmented Reality
This allows customers to see how products will look and function in their real-world environment. This eases their buying decision. This technology is particularly useful for products like furniture, clothing, and cosmetics.
Augmented reality (AR) has become increasingly popular in recent years and is expected to become even more prevalent in eCommerce websites.
2. Dark Mode
You may be familiar with Dark mode as it has been around for a while. Recently with an onslaught of negative effects of increased screen time, it has gained popularity among eCommerce websites.
Dark mode displays light text on a dark background instead of the usual white background. The objective is to reduce the glaring white light that may be distracting in the evenings. It is said to be easier on your eyes than a traditional screen setting as it reduces blue light exposure. This helps with digital eye strain (computer vision syndrome) that may result from prolonged screen time.
3. Personalized Experiences
Personalization has increasingly become popular. With the advances in technology it is very easy to segment and target the consumers individually. Consumers want to feel important. They like it when their needs and preferences are taken into account.
The sites need to be designed to offer personalized experiences, whether that’s through tailored product recommendations, customized landing pages, or targeted email campaigns.
4. Immersive Visuals
Visualization capabilities are rapidly evolving, thanks to innovations in design technology and its widespread adoption. Visualization breakthroughs—like immersive visualization, virtual reality (VR), augmented reality (AR), and mixed reality (MR)are now readily available to large and small businesses
With the rise of augmented and virtual reality, eCommerce sites are starting to incorporate more immersive visuals into the shopping realm. Various visual techniques employed by them makes the consumer experience the shopping world as if it were “real”, effacing the boundary between the physical and the virtual space.
Minimalism is all about stripping down a website’s design to the essentials, such as simple typography and white space. This trend has been gaining popularity in recent years and is expected to continue in 2023. This coupled with pleasant pastel colors enhance the shopper’s experience.
A good UI/UX eCommerce website design can help improve your website’s conversion rates by making it easier for customers to find what they want.
If you don’t keep up with the latest eCommerce design trends, you could miss out on opportunities to improve the customer experience hence losing out on sales. You could also be missing out on potential customers who prefer modern designs and features to experience a smoother online shopping.
It is important to remember that even though the design trends come and go, staying on top of the latest trends ensure that your website remains relevant and attractive to customers.