As I was trying to find out what the most frequent mistakes people make. I stumbled upon a carousel post shared by Amanpreet singh on LinkedIn. I was amazed by how concise and on-point his advice was! He mentioned some crucial mistakes’ people often make on their websites, and I couldn’t agree more.
According to the famous saying by Michael Hyatt, “Your website is the window to your business. It showcases your offerings and reflects your brand’s essence.” Every marketing effort you make leads back to your website, making it the heart of your online business. It may seem overwhelming to establish an online presence, but worry not, I’m here to guide you through some crucial reminders about 5 common website mistakes. So, let’s embark on this enlightening journey and embrace these essential tips to make your website shine like a beacon in the digital realm!
Mistake 1: Not Optimizing for Mobile
With almost 50% of internet usage happening on mobile devices, neglecting mobile optimization is a grave error. When building your website, keep mobile in mind. This means ensuring that your website is fully responsive, adapting seamlessly to different screen sizes, and it performs better in search results. Remember, a positive mobile experience can be the difference between gaining or losing potential customers.
Mistake 2: Having Too Many Pages That Add No Value
Imagine yourself walking into a huge library filled with many volumes, but none of them have anything worth to offer. Frustrating, right? The same applies to websites with a high percentage of worthless pages. Even though content is king, not all material is created equally. It’s high time to clear out all the extra if your website has pages that offer your users little to no value. Quality over quantity should be the guiding principle when crafting your website content. Keep your content engaging, exciting, and relevant. Each page should bring something valuable to your visitors, just like a treasure chest full of wonders!
Mistake 3: Not Having a Keyword Strategy in Place
Did you know that keywords are like secret codes that guide people to your website? When you use the right words related to your website’s topic, search engines lead visitors right to your doorstep. Without a clear keyword approach, it’s possible that your material won’t be seen by the correct people, leading to missed chances. Understand and learn about keyword intent, the purpose behind the user’s search. As for search engines, Google Search Central mentions that keyword stuffing can harm your sites rankings. To avoid this issue, it’s essential to conduct proper keyword research:
- Start by making a list of relevant terms that describe your business, and then organize them into content or topic categories.
- Fill these topic buckets with keyword phrases that your potential customers are likely to use when searching for content like yours.
- You can take help from tools like Google Analytics, Ahsrefs, and SEMrush to find new keyword ideas and increase the likelihood of your website attracting the correct audience.
Mistake 4: Ignoring image and video size
When you add images and videos on your website, it will create a more lively and appealing impression. However, failing to compress them results in your website becoming excessively heavy. And just like carrying a heavy bag slows you down, not compressing images and videos slows down your website’s loading speed. That’s bad news! Slow websites make people grumpy, and even search engines don’t like them.
Mistake 5: No text in place of image
Search engines cannot “read” images, so they rely on text associated with them. Adding alt text to your website’s images is crucial for several Firsts of all, it makes your website more accessible to visitors who might have visual problems. Second, using alt text can increase your website’s exposure in search results by assisting search engines in comprehending the content of your photos. Around 33% of Google’s search results now feature an image pack, adding alt text becomes even more crucial to attract traffic from image searches. To optimize your website, make sure to include descriptive alt text for all your images in the HTML code.
Last but not the least, your website is more than just a collection of web pages. Don’t let those common website pitfalls hold you back. With Azulcode’s expert guidance, you can avoid those mistakes and create a fully