Email Marketing is found to be the budget-friendly method of content marketing. It makes it easier for marketers to promote products, connect with your customers. A statistic highlights that 64% of small businesses employ email marketing to establish connections with their customers. As per Litmus On average, every dollar spent on email marketing can generate an impressive return of $42. Enhancing subject lines, layouts, and visual elements invariably leads to a heightened CTR. However, the responsibility lies with you to experiment and ascertain what resonates optimally with your audience.
Click-Through Rate (CTR) and its Significance
The concept of Email Click-Through Rate (CTR) particularly indicates the number of people who open, engage with your emails and land on the pages you want them to see. Back in 2021, the average rate of people who clicked on links in emails (that’s the click-through rate) was about 15.2%. This number was even higher in 2018, reaching around 18.4%.
1. Craft concise and action-driven calls to action (CTAs)
Singular CTAs within emails contribute to a remarkable 371% surge in clicks, accompanied by a significant 1617% increase in sales. Too many CTAs can confuse consumers and take them away from the email’s main goal. Key methods for creating powerful CTAs include:
- Clearly communicate the specific action you want readers to take.
- Use concise and actionable text, such as “Donate Now” or “Sign Me Up.”
- Place the CTA above the fold, ensuring it’s one of the first elements readers see.
- Consider adding a secondary CTA at the end of longer emails.
2. Incorporating a P.S. section in your email
Research shows that people tend to retain information from the first and last items in a list more significantly than the items in between. Known as the serial-position effect, this psychological principle can yield substantial benefits in your email communications.
3. Personalized email makes a big impact
Imagine if businesses sent you emails that really matched what you like and need. Well, when marketers do this, they can earn a lot more money from their emails – a huge 760% more, as found by Campaign Monitor. This means that when you get emails that feel like they were made for you, businesses can do much better. When the subject line of an email talks to you personally, you’re 26% more likely to open it up. That’s why almost all marketers (94% of them!) are working on learning more about their customers.
4. Strategic Timing and Mobile Compatibility
Selecting the right time to send emails is crucial. Optimal sending hours typically fall between 10 a.m. and 2 p.m., aligning with peak periods of engagement. Additionally, ensuring that your emails are mobile-friendly is essential, considering the prevalence of mobile device usage for email consumption
Over to you
So, to sum it all up, getting the hang of email marketing means making your emails work better (CTR), creating smart buttons (CTA), picking the right time, being phone-friendly, and sorting things out for your target audience. So that you can easily win in this race as well.